When McDonald's revealed back in July that it was launching a spin-off restaurant based on a character that appeared in its adverts in the '80s, people were understandably baffled. Images of the new ...

The instantly recognisable golden arches of the McDonald's logo appear as an optical illusion cast by lasers and lighting on ...

If you thought the McDonald’s logo was an abstract rendering of two massive, bendy French fries dipped into a pool of sweet, tangy ketchup, it's not a bad guess—but the logo colors actually have ...

The instantly recognisable golden arches of the McDonald's logo appear as an optical illusion cast by lasers and lighting on ...

‘Follow the Arches’ won four international awards, including a Cannes Lions Gold, and has since been adopted in McDonald’s global brand playbook as a case study in visual intelligence. The campaign ...