Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. Okay, now that you gave that some thought, you could answer ...
Informational intent refers to — as the name suggests — users who search for something in order to gather information. Whether the user is searching for movie times, this week’s weather or the ...
Use of intent data is growing, and for good reason: It's hard to pass up the promise of gaining greater visibility into people when they are actively looking to buy. But as with most new digital ...