The Cozia Merino Wool Socks (3-Pack) is on sale at Amazon for 20% off. Shoppers can stay warm and cozy through the winter for ...

There’s no doubt that merino wool is an insulating rockstar among outdoorsmen and women. Thanks to its warmth, breathability, moisture-wicking, and odor-repelling performance, it has a massive fan ...

In Nordic regions, they have an old proverb that says: There’s no bad weather, only bad clothing. As it turns out, there’s ...

Long a leader in the merino wool space, Icebreaker continues to make excellent baselayer options for skiers, and the current ...

Cozy weather is finally here, which means that it’s time to get your sock drawer in order. The warmest and most comfortable socks are woven from merino wool, a high-performance natural fiber that ...

Over the last few decades, merino wool has become a staple of outdoor gear. It keeps you warm when the weather is cold but helps you stay cool when it’s warm out. It never gets stinky even with ...

Throughout your evolution into manhood, you've likely owned many different style shirts. Cotton, linen, knit, polyester, the list goes on. After a while, they all may start to seem the same. Shirts ...

These are the first-on pieces that actually keep you warm, dry and ready to take on the coldest of winter days.

WIRED’s pick for the best travel T-shirt is on sale for Black Friday. Expand your merino wardrobe with these deals. Hurry though, the sale ends tonight. Save this story Save this story WIRED favorite ...