BlackRock, one of the world's leading investment and risk managers, recently published an article called "The metaverse: Investing in the future now," which compared the current state of the metaverse ...

The metaverse went meteoric when Mark Zuckerberg introduced Meta last year. After interest remained low on Google Trends, the search term “metaverse” skyrocketed to 100, the highest rating, shortly ...

A perfect storm has led some industry watchers to wonder if the metaverse, once marketing’s favorite shiny object, is on life support. Generative artificial intelligence (AI) like ChatGPT has taken ...

While the hype about the metaverse has significantly slowed, the opportunities it promises are more likely to become reality with the inclusion of AI. AI can significantly enhance the metaverse ...

Metaverse marketing offers CMOs new retail channels in virtual worlds where consumers enjoy immersive experiences and brands build stronger relationships with shoppers. The practice is already ...

Opinions expressed by Entrepreneur contributors are their own. One of the most innovative ideas to gain momentum is the concept of the metaverse. For marketers, it’s critical to understand what the ...

From virtual clothing to NFTs, and from branded shops within games to virtual concerts and fashion shows—there have been dozens of experiments by brands in the past year to figure out how to market to ...

The metaverse is currently one of the buzziest areas in marketing, yet questions remain as to how privacy — an increasingly important value for consumers — will be considered in the burgeoning space.

As virtual reality transforms from a futuristic tech into a real-world business environment, partnerships will be key to effective marketing campaigns. The Fast Company Executive Board is a private, ...

Like it has in the rest of the world, the metaverse as a concept has gained significant currency in China in recent months, with both opinions and marketing campaigns springing up like mushrooms after ...