Asha, Xbox and Microsoft
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Microsoft Appoints Asha Sharma to Lead Gaming Division, Matt Booty Elevated to Chief Content Officer
Microsoft Gaming enters a new chapter as Asha Sharma becomes CEO and Matt Booty is promoted to Chief Content Officer. The leadership change follows Phil Spencer’s retirement after decades shaping Xbox’s global success.
Phil Spencer oversaw the acquisitions of Minecraft and Activision Blizzard, but has struggled to keep Xbox competitive with rivals.
Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ad-supported gaming to its cloud service would give brands ...
Microsoft is reportedly developing an Xbox controller with built-in Wi-Fi to reduce input latency and enhance cloud gaming, potentially launching in 2026.
Xbox Game Pass is marching toward a cliff’s edge. Microsoft’s gaming subscription service has limped along eight years after launch, while the Xbox brand and its lack of new hardware has been castigated by both players and ex-execs alike. The entire ...
Asha Sharma, who replaces Phil Spencer, promised the 'return of Xbox,' though she didn’t give a date for when any new physical hardware could be released.