Facebook’s Atlas Advertiser Suite is laying the groundwork to support “programmatic direct” buys for Microsoft inventory. Beginning in early 2015, Atlas will begin supporting programmatic purchases of ...
AssetMetrix, of Ottawa, Canada, has developed a Internet hosted service designed specifically to conduct speedy inventories of Microsoft software as the hourglass to the Licensing 6.0 deadline ...
At the recent AppNexus Summit, in addition to an announcement by AppNexus regarding new APIs which will allow partners to build their own tools on top of the company’s real-time ad platform, Microsoft ...
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries. Microsoft is expanding its advertising toolkit, now supporting ...
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