If you're not already familiar, Spike has been Mini's bulldog mascot since the modern Mini was introduced back in 2001. It's not exactly the most well-known mascot in the world, as evidenced by the ...
Meet Spike. Spike is Mini’s new intelligent personal assistant (read guide dog for your touchscreen) who will be showcased for the first time on the Aceman concept at the Shanghai Auto Show next week.
From man’s best friend to in-car virtual assistant. Mini is planning to introduce its new in-car virtual assistant, designed with a little more personality than your typical voice-activated system.
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