Digital Turbine, in partnership with Apptopia, released a study highlighting the opportunities for brands to reach consumers via mobile games. According to the report, games account for 10.6% of time ...

AppLovin is using AI to optimize digital ads by combining advertising technologies, gaming, and data. Here are a few more ...

SocialPeta, a leading mobile advertising intelligence platform, is thrilled to announce its participation in the highly anticipated Gamesforum Hamburg 2024 event, scheduled for 11-12 June. Summer Liu, ...

Some mobile games discreetly incorporate ads, but classics like Red's First Flight offer ad-free gameplay, evoking nostalgia. Pokemon TCG Pocket allows players to enjoy card collecting without ads.

Replai, a software-as-a-service (SaaS) company, has unveiled its tech for combining AI with mobile game advertising to make much more effective ads in a very short time. The company has also raised $8 ...

"It's extremely challenging for advertisers to even show an ad to potential users not to mention the possibility of conversion" "Think of producing ads for mobile games as a mash-up of knowing what ...

John Hitchcock graduated from the University of Toronto with a degree in film studies and previously wrote on his own blog. He also specializes in nature and virtual photography and does art in Source ...

In-game mobile ads are making Asia Pacific (APAC) gamers ditch gaming. Of the 12,204 respondents surveyed, most said that ads are too often causing them to stop playing the game. Respondents also ...

Fake mobile game ads have exploded in recent years, featuring deceptive gameplay and intentionally frustrating scenarios in a bid to snare a click. Deceptive games use ads for gameplay that doesn't ...

Best Buy Company, Inc., is planning to air another Super Bowl ad during this year’s big game. Richfield-based Best Buy aired its first-ever Super Bowl spot in 2011, featuring pop sensation Justin ...

This new ad-supported free streaming option will be available on Xbox, PC, and mobile devices. Reportedly, Microsoft is planning to test out this new option via a public beta. A full rollout of the ...