The Government Printing Office put the U.S. budget request on mobile devices for the first time and in the process re-ignited the federal agency debate on mobile apps vs. websites.

Mobile apps are built with the mobile experience in mind, rather than being redesigned from a website. Consumers are now expecting a seamless experience across platforms and greater brand consistency.

Designing a user-friendly experience for the variety of mobile products on the market requires considering everything from screen sizes to device capability to accessibility (and beyond).

Another advantage of browser games is their potential for tournaments and gameplay, especially for social gaming sites.

This is the third in a series of deep dives from AdExchanger on mobile fraud and mobile data quality, including guides to fraud tactics and threat vectors and practical solutions from advertisers in ...