Ubisoft says microtransactions make games more fun, but not everyone is buying it. Ubisoft’s latest annual financial report has raised eyebrows after claiming that microtransactions can actually ...

In its 2024-25 annual financial report, Ubisoft paints a picture of a company that has taken some hits but is ready to bounce back in 2026 and 2027, banking on titles that have been delayed to assure ...

TL;DR: Ubisoft's annual report reveals its monetization strategy in premium games like Assassin's Creed, emphasizing optional microtransactions for avatar customization and faster progression. While ...

Everybody loves a microtransaction! Or at least, that appears to be the line publishers like rolling out whenever justification of their existence is required. Following EA's now legendary reimagining ...

There are certain understandable frustrations in the gaming industry right now that people rightfully worry may not be fixed anytime soon. For example, just in the last few weeks, we’ve had hundreds ...

Game developers are using AI to make games more realistic, more complex, and more challenging. However, it’s not all fun and games: AI also brings a few downsides, including impacts on the ...

Ubisoft recently affirmed its commitment to microtransactions, not only as a business model but as something that makes games "more fun." The publisher has faced criticism from both players and press ...

Ubisoft‘s latest financial report, a whopping 400 pages discussing its plans for the road ahead, sales, business strategy, and more, has a rather interesting segment discussing the monetisation of its ...