The popcorn bucket arms race continues, and while it’s getting a little ridiculous just how focused every movie is getting on coming up with a unique or unusual way to eat popcorn, I have to admit, ...

Harkins Theatres has taken a creative approach with its exclusive popcorn bucket. Designed to resemble a stack of bricks with a wooden board on top, the bucket can be “chopped” open to reveal the ...

Ahead of Toy Story returning to theaters for its 30th anniversary, Cinemark has a cool popcorn tin. Find out more.

The following press release was prepared by the Stanford Graduate School of Business. Movie theaters are notorious for charging consumers top dollar for concession items such as popcorn, soda, and ...