Return of 'NBA on NBC' Sparks Strong Reactions During Thunder vs. Rockets Game

The NBA on NBC returned Tuesday night with an opening day tip-off between the Oklahoma City Thunder and Houston Rockets. The ...
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NBA on NBC theme song, explained: The story behind John Tesh's nostalgic 'Roundball Rock'

With so much changing for the 2025 season of NBA broadcasts, NBC decided to return to its original theme song, reviving "Roundball Rock." The network won back rights to some NBA games in 2024, with ...

NBC's 'Sunday Night Football'-Style Intros for NBA Broadcast Applauded by Basketball Fans

NBC debuted 'Sunday Night Football' style intros for its NBA broadcast where each starter got to shout out their alma mater.

The NBA on NBC returns: Here's what those behind-the-scenes say fans can expect

For a generation of fans who witnessed NBC broadcasts bookended by three-peats – starting with Michael Jordan’s first ...

‘Roundball Rock' returns! John Tesh on the making of his beloved NBA on NBC theme

The song has spawned a "Saturday Night Live" sketch and has its own Wikipedia page, and it's now set to make it's ...

Michael Jordan will be part of NBC’s NBA coverage. His reason? To give back to the game.

Jordan, speaking to NBC play-by-play voice Mike Tirico in the first installment of a series the network is calling “MJ: ...

Where To Watch NBA Games Online: NBA Opening Night Start Times, Schedule, Peacock Streaming Info

For the first time since 2002, NBA basketball will air on NBC. If you were a ’90s kid, John Tesh’s iconic “Roundball Rock ” ...
Sports Business Journal

How will NBA viewership respond to new media deals this season?

But that all changes Tuesday night with the start to the NBA season, with the Thunder hosting the Rockets and newly acquired ...