The NBA's ballyhooed return to NBC brought in a sizable audience - the most for the league's season opener in 15 years. A doubleheader on Tuesday averaged 5.6 million viewers on NBC and Peacock, based ...

The NBA Cup TV ratings have jumped and players have embraced the competition, so killing the event would be too simplistic to address concerns.

While the end of the first round added a boost in viewership for the NBA playoffs, overall ratings were down from recent seasons, as relayed by sports-media reporter Bobby Burack of OutKick. Overall, ...

More than 60 million people in the U.S. have watched NBA games across NBC/Peacock, ESPN and Amazon Prime Video through the first month of the season, the most viewers for an opening month in 15 years.

OKLAHOMA CITY, OKLAHOMA - OCTOBER 21: Shai Gilgeous-Alexander #2 of the Oklahoma City Thunder shoots the ball during overtime against the Houston Rockets at Paycom Center on October 21, 2025 in ...

The NBA is off to a strong start in its new media era. National broadcasts on NBC and Peacock, Amazon Prime Video and ESPN have drawn more than 60 million viewers through the first month of the ...

Game 7 of the Blue Jays-Dodgers World Series drew almost 26 million viewers. (Photo by Emilee Chinn/Getty Images) Baseball is clearly having a moment — a big one — and maybe the greatest proof is how ...