We're putting the league into four buckets: the inner and outer circles of contenders, fringe playoff teams and draft preparations. Those tiers are below with the teams in them listed alphabetically.

Brand Finance, a leading brand valuation consultancy based in London, in its annual " Brand Finance NFL Report ," which ranks all 32 NFL teams by brand value, identified the Giants as the ninth most valuable brand in the NFL for 2025, up one spot from 2024.

The Colts creep closer to the top of the list while the Patriots blast into Bucky Brooks' Top 10 along with three other new teams.