Nike Just Abandoned the Strategy That Defined Its Past 5 Years—and 775 Workers Are Paying the Price

As supply chain demands shift, the shoe giant is returning to wholesale partnerships and reducing its own distribution costs.
Complex

Levi's and Nike Shift Marketing Strategy From Rebellion After London Riots

After the London riots that conspired weeks ago, several youth-friendly brands have started to change up some things in their communication and marketing strategies. Levi's and Nike have denied ...
Marketing Dive

Nike commits to bolder brand marketing as part of rebound plan

Nike is committing to “bolder and more distinctive” brand marketing as it seeks a rebound, CEO John Donahoe said on a call discussing third-quarter earnings with analysts last week. The Summer ...