In 2018, the 30th anniversary of "Just Do It," Nike took a bold stance by featuring former NFL quarterback Colin Kaepernick, ...

Created by digital marketing agency AKQA, the ‘Be transformed’ initiative focuses on the Nike Zoom Sister One+ footwear line, which incorporates Nike’s DiamondFLX and Flywire technologies. It consists ...

Nike is showcasing the varied skills of top footballers in its Fifa Women's World Cup ad. "What the football" opens with a father and daughter on the edge of their seats as they watch Brandi Chastain ...

Nike is looking at the "bigger picture" when it comes to Caitlin Clark's eight-year deal, with her new logo more fashionable ...

A group of 13 women athletes participated in a Nike Athlete Think Tank to help the brand discover how it could better help female athletes. The first step following the think tank comes with a $1.3 ...

A'ja Wilson of the Las Vegas Aces prepares for a free throw Tuesday against the Phoenix Mercury. (David Becker / NBAE via Getty Images) Obama directed the ad for Wilson's pink A’One signature shoe ...

Watkins' deal with Nike is one of the most lucrative shoe deals for a female athlete / Troy Wayrynen-Imagn Images USC sophomore guard JuJu Watkins signed a multiyear extension with Nike that will give ...

EXCLUSIVE: As the European Women’s Championship football gets underway, Rebel Girls has partnered with Nike EMEA on a set of 25 stories celebrating female footballers. The stories, which will showcase ...

Whether she’s shooting an advertising campaign for Nike or a photo spread for Vogue, photographer Bassie Maluleka’s images will likely have a common theme. That’s by design. By highlighting Black ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Nike CEO Elliott Hill reshuffles leadership after six ...