Despite the glamorous imagery, almost all of the world's perfumes are created in a large, antiseptic, industrial chemistry lab. But that didn't pass the smell test for an LA woman. The ads are absurd.

A specific session will be dedicated to demonstrations in digital olfaction field. Creators can personally exhibit their devices, products, and solutions on-site. The 8 th Annual Meeting of the ...

Osmo, the digital scent design company, announced today the completion of its Series B funding round of $70M, bringing the company's total capital raised to $130 million. The round was led by Two ...

Neurobiologists have created mice that can "smell" light, providing a potent new tool that could help researchers better understand the neural basis of olfaction. The work has implications for the ...

Of the five human senses, smell gets the least respect. It’s the sense people say they would miss the least if they lost it, according to a 2018 YouGov America survey. Nearly half of adults between ...

Birds are known for taking incredibly long trips when foraging or migrating, but the hidden mechanisms behind how they find their way back home without getting lost have left scientists debating for ...

Olfaction, commonly known as the sense of smell, is a sensory system that together with taste enables an organism to detect chemicals in the external environment. It is present in most species and is ...

Olfaction may play an important role in the motivation to seek voluntary exercise, according to a new study. The University of California, Riverside (UCR) researchers speculate that "individual ...