A new Q&A sheds light on how AI Max works, offering advertisers clarity on automation, keyword targeting, and performance control. Google has released a detailed Q&A for advertisers to clarify how its ...

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under ...

In the beginning, there was only Search. Then Google said, “Let there be Shopping.” And so began the golden age of search advertising. Fast forward, and machines now perform the more granular and ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...

AI Max is Google’s latest foray into semi-keywordless targeting. While you need keywords for the system to have a starting place, Google uses signals beyond keywords in deciding how to show ads to ...

AI Max has no conversion minimums Smart Bidding is required for search-term matching. AI Max draws on pages, ads, and keywords to create gen-AI ad variants. Google confirms no conversion minimums for ...