It was a transformative and tumultuous 2025 for those of us who work in media, public relations and communications. We experienced new extremes in political and cultural division, further changes in ...

Get a step‑by‑step playbook for turning press coverage into one of your most powerful growth channels—without relying on a big ad budget. In this live session, Pace PR founder Annie Scranton breaks ...

Getting your SaaS company noticed is tough. There’s a lot of noise out there, and you need a solid plan to cut through it.

The digital PR industry is profoundly transforming as AI workflows revolutionize how brands scale outreach, craft strategies, and earn media. With the ability to analyze data, generate insights, and ...

The first quarter typically sees a slowdown as consumers reduce spending after the holidays, which can challenge businesses that rely on steady customer engagement. A well-thought-out PR strategy can ...

Foreword -- Introduction -- [pt]. 1. How the web has changed the rules of marketing and PR -- 1. The old rules of marketing and PR are ineffective in an online world -- 2. The new rules of marketing ...

Google’s AI Overviews now generate summaries directly on the search results page, with links as supporting material. At the ...

PR is commonly thought of as a tool that might indirectly influence sales, rather than a way to directly drive the sales process. We dispute this idea that PR cannot drive sales directly into your new ...