Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

It just didn’t make sense to me that you need to go out and buy a whole new plastic bottle when you run out of multipurpose spray cleaner. And then, as a consumer, you also pay for packing and ...

The e-commerce giant is now offering customers the option of less or zero packaging. Customer responses have ranged from criticism to praise for the eco-friendly move. 11% of U.S. Amazon orders will ...

A pioneering study titled "Product Family Modeling Technology for Customized Cosmetic Packaging Based on Basic-Element Theory" has been published in the Journal of Dermatologic Science and Cosmetic ...

The potential for South Asian brands to partner and serve consumers during this big gift-giving holiday is untapped — and that’s what Elements has set out to do this Diwali season. South Asian brands ...