Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...

The potential for South Asian brands to partner and serve consumers during this big gift-giving holiday is untapped — and that’s what Elements has set out to do this Diwali season. South Asian brands ...