Packaging is a unique aspect of the product world because it often serves as an ambassador for the brand. Good product packaging can influence consumer behavior. It’s a microcosm of the broader world, ...

Packaging represents a key piece of brand real estate and an inherent marketing opportunity for brands to connect with their customers. Here’s how to help leverage the power of packaging to speak to ...

It just didn’t make sense to me that you need to go out and buy a whole new plastic bottle when you run out of multipurpose spray cleaner. And then, as a consumer, you also pay for packing and ...

Eben Bayer is a believer in the power of mushrooms. As cofounder and CEO of Ecovative, he’s built a business making compostable packaging from mycelium, the root structure of mushrooms, for companies ...