On shelves now and rolling out across global markets this fall, this revitalized design will be reflected across the packaging and bottles of PATRÓN Tequila's core portfolio: Silver, Reposado, Añejo, ...

The power of Patrón Tequila is undeniable. The brand started in the late 1980s and worked for decades to build around the idea that tequila could be and should be considered a “premium” product (and ...

Sure, tequila shots are fun at parties (and maybe gives you some liquid courage before stepping onto that karaoke stage), but artists rapping about “shots of Patrón” have really given tequila an ...

Patrón was the first ultra-premium tequila and remains one of the world’s best-selling spirits. Recently, we sat down with Lee Applbaum, the company’s Chief Marketing Officer to discuss Patron's ...

Here’s a list of 20 highly medaled Añejo Tequila expressions. All of them have won gold or higher awards or scored more than 90 points in at least five international spirit competitions over the last ...

In recent years, with the value of the U.S. dollar dropping and the Dow Jones Industrial Exchange, Nasdaq and S&P 500 all in bear markets, people are considering alternate investments as a safe place ...