Designed for curly, coily and tight-textured hair, Pattern Beauty's Memorial Day sale is here to aid your summer hair care. Pattern Beauty is having a Memorial Day sale right now. Until May 28th, the ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...

Add Yahoo as a preferred source to see more of our stories on Google. PATTERN Beauty has excitedly announced that its expanding its fan-favorite Palo Santo Ensemble with two highly anticipated ...

NEW YORK--(BUSINESS WIRE)--Today, Macy’s launches PATTERN Beauty with the brand’s extensive assortment of washes, treatments, styling tools and more. As the brand’s first-ever department store partner ...

It doesn’t take long for news of a brand-new beauty drop or a restock of our favorite products to spread like wildfire on social media. Tracee Ellis Ross proved this case in point when she announced ...

Curly hair has never been more visible, celebrated, or understood than it is today. From red carpets to TikTok tutorials, natural texture is finally receiving the attention it deserves. Yet with that ...

“Coiltinis”, “Gel & Tonics”, and “Thirst Traps” are on PATTERN’s chief CURLtender (and founder) Tracee Ellis Ross’s cocktail menu. In the haircare brands first-ever TV commercial, Ross is turning ...

Top curl creams for all curl types, including for air-drying, wavy, frizzy, straight, or fine hair and defining creams for ...