A new sibling is a big transition, but these baby doll toys help kids embrace the change. When I learned I was expecting my second child, I prepared my oldest for her new big sibling role with baby ...

Can a doll change the world? Mattel thinks so. The toy giant is today debuting a global campaign inspired by the findings of a recent neuroscience study conducted by researchers at Cardiff University ...

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American Girl has unveiled an Xbox Gaming Set for its line of dolls, complete with a pretend Xbox One S and gaming chair. The pretend Xbox One S console acts as a projector for "10 different gaming ...

Having cemented the girl market, Hasbro Brazil recently launched a TV spot/YouTube film designed to double its market for its Baby Alive dolls by positioning the doll to boys. I'd like you to watch ...