On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

PepsiCo removes artificial flavors and colors while updating packaging with new sun logo and ingredient-focused visuals.

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

Lay's potato chips are getting a new look–and some varieties are getting ... this branding overhaul will be the "largest," ...

Lay’s potato chips, a staple of grocery stores and homes across the U.S., are getting a makeover. This week, the company ...

Potatoes, salt, and oil. That’s all it takes to make the perfect potato chip, according to Paul LaGuardia, owner of Hartville Potato Chips. That, he said, and an acceptance of a certain occupational ...

This Pennsylvania favorite chip company surpassed a locally made giant, earning a cult following, playful mentions on TV ...

Lay’s announces biggest rebrand in 100-year history; redesigns chip bags and recipe changes The top-selling potato chip brand ...

Lay's revealed earlier in October that they will be rebranding what they are calling the "largest brand redesign in the in ...

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...