A federal judge has sided with Powerade over attempts by rival Gatorade to kill spots claiming Powerade ION4 is “the most complete sports drink.” Although the judge refused the preliminary injunction ...

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POWERADE drives innovation in the sports drink category with launch of POWERADE Pineapple Storm ION4 + Coconut Water Australia, 13 March 2018: Coca-Cola South Pacific has today announced the launch of ...

Coca-Cola Co. said Thursday its Powerade brand is adding two new zero-sugar products to its sports-drink lineup, the first expansion of the Powerade portfolio in over a decade. With new packaging, ...

Powerade has recently launched Powerade ION4 in South Africa, which provides sportsmen with a drink designed to help achieve optimal performance by aiding hydration and providing electrolytes lost ...

Coca-Cola South Pacific announced the launch of a ‘Powerade Pineapple Storm ION4 + Coconut Water’ flavour. The limited edition flavour has now hit the shelves and forms part of the brand’s strategy to ...

Stokely-Van Camp Inc. (SVC) sells the Gatorade line of sports drinks. In March 2009, the Coca-Cola Company and Energy Brands Inc. (collectively Coca-Cola) launched Powerade ION4—a reformulation of its ...

The brand's first line innovations in more than decade offer functional hydration solutions. Powerade is expanding its product lineup for the first time in more than a decade with two new zero-sugar ...

MILWAUKEE — PepsiCo Inc. sued rival Coca-Cola Co. on Monday over ads for a new version of Coca-Cola’s sports drink Powerade, saying the campaign makes false claims that could hurt its Gatorade brand.

PepsiCo Inc. sued rival Coca-Cola Co. on Monday over ads for a new version of Coca-Cola's sports drink Powerade, saying the campaign makes false claims that could hurt its Gatorade brand. The Purchase ...

A federal judge ruled this week against PepsiCo in its efforts to get a preliminary injunction against advertisements for Coca-Cola Co.’s Powerade brand, largely because the Powerade ads already have ...