Kid-focused brands have to jump through a lot of hoops – which isn’t a bad thing. Kids need protection online. But contextual intelligence platform Precise TV is hoping to make it easier for these ...

Third-party cookies may not be disappearing this year, but alternative targeting solutions like contextual advertising are still top of mind for marketers. On Tuesday, contextual intelligence platform ...

Add Yahoo as a preferred source to see more of our stories on Google. Family Watching TV. YouTube continues to dominate media consumption by kids and families, according to Precise TV's new Precise ...

Gaming is the third most popular media platform among Gen Alpha according to a new study from Precise TV and Giraffe Insights. According to their latest survey of 3,000 U.S. kids ages two to 12 and ...

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has announced the appointment of Jerry Buhlmann as Non-Executive Chairman. Buhlmann brings more than 40 years of ...

Daily family TV/video co-viewing remained virtually the same in the fourth quarter of 2023 versus the year before at 44%, according to parents who responded to a survey from Precise TV, an advertising ...

Precise TV, the contextual video ad tech platform driving business outcomes for brands, has released its first UK edition of its Precise Advertiser Report: Kids (PARK). The report explores the media ...

There's a "Skip Ad" button, but a new study shows that ad-recall rates on YouTube dwarf those of rival platforms. According to a new study by Precise TV and Giraffe Insights, most kids ages 2-12 (53 ...

Note: This article is based on the VIP+ special report “The Race to Replace TV,” available only to subscribers. Generation Alpha, aka the youngest demographic, is just beginning to define its cultural ...