Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

A challenge that some business owners may face is to find a way to be seen as different from their competition. Through the use of a marketing differentiation strategy, a business owner can create the ...

A company’s success hinges on cultivating a strong relationship between product and marketing. Each team may have its own specific goals, operations and priorities, but both want the same results: a ...

Marketing involves many activities that require research and planning well before any advertising, promotions or public relations activities take place. Based on the challenges of marketing products, ...

With rapidly shifting buyer expectations and increasing competition, B2B marketers must operate with precision and foresight. Adam Preis, Director of Product Solution Marketing, Ping Identity, and a ...

W elcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad, chief marketing ...

If you’re looking for an edge when it comes to getting your tech product noticed, start with these six tactics. It doesn’t matter how forward-thinking or innovative your R&D team is, a great product ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Business success depends not only on ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a leading market intelligence solutions provider, has announced the completion of its latest article for the chemical industry. This blog covers: An ...

Marketers have long used science claims to sell consumer products ranging from shampoo to sound systems. But new research shows that if the product being sold is associated with indulgence or pleasure ...

Uber promotes Lindsey Wilder to Director, Head of Delivery Product Marketing. Explore her 7-year journey at Uber & new role.