This article on Puma's fashion Web3 strategy is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker ...
With trailblazing celebrity costume designer June Ambrose as women's basketball creative director, Puma returned to the New York Fashion Week scene. Aptly titled "Futrograde," the brand presented an ...
If there's one thing we know about athleisure brand Puma, it's that they know how to pull off a good collaboration. Following its successful partnerships with artists such as Dua Lipa, Puma is once ...
PRIMETIMER on MSN
7 best Puma gifts to give your loved ones on New Year 2026
Discover seven standout Puma gifts perfect for surprising friends and family this New Year 2026, from stylish sneakers to must-have accessories.
HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA is the most sustainable brand in the industry according to the latest ranking by publication Business of Fashion, which ranked the 30 ...
The Manual on MSN
Balenciaga gives Puma’s Speedcat a high fashion makeover
With Puma’s Speedcat dominating the retro sneaker trend, there was no doubt that the collaboration would begin to roll in.
This weekend included many fashion-filled moments worth remembering. To begin, PUMA and LaQuan Smith join forces for a second collaboration. Additionally, Simone Belotti has been named the creative ...
“Rihanna is die-hard,” said her tattoo artist, Keith “Bang Bang” McCurdy. “She takes pain like it’s nothing. She’s like a super hero.” But Rihanna is also a fashion icon—the CFDA says so—and as of ...
On Wednesday (Sept. 28), Rihanna will showcase her Spring/Summer 2017 Fenty collection for Puma at Paris Fashion Week and fans will be able to watch the whole thing along with exclusive ...
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