Iconic Pure Michigan ad campaign generates more than tourism dollars

The Pure Michigan campaign has helped shape state pride beyond tourism.
mlive

Pure Michigan to celebrate its first Superfan Day, how to join in the fun

Pure Michigan Superfan Day invites residents and travelers to share their favorite Michigan moments on social media May 28 ...
MLive

Before ‘Pure,’ Michigan was called a haven, playground and empire of outdoor tourism

MICHIGAN -- Before Michigan was marketed as “Pure” it was called a haven, a playground and an empire of tourism. Tourism campaigns do the heavy lifting of promoting a state’s identity, amenities and ...
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Winners of Pure Michigan Hunt contest get specialty licenses, hunting gear

LANSING, Mich. (WILX) - The results of the Michigan DNR’s Pure Michigan Hunt contest are in. More than 33,000 people purchased more than 93,000 Pure Michigan Hunt entries during the 2025 application ...