Knockoffs abound, but there’s only one Rainbow Loom Strong-arm tactics at the toy stores up the ante on the rubber band bracelet kits ...

The heartwarming story of Rainbow Loom and how its inventor, Choon Ng, engineered one of the hottest fads since Beanie Babies using strategies he learned at Nissan.

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...

Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo li… ...

Ng patented the Rainbow Loom, found suppliers and began selling kits of looms and rubber bands packaged in the family's basement. Toy stores turned him down at first.

Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible ...

The former Wichitan who invented Rainbow Loom, one of the more popular toys on the planet, says his invention has helped make him worth about $40 million.

PITTSBURGH (KDKA) – If you have kids, chances are they are obsessed with the Rainbow Loom. It's been flying off the store shelves and kids all over western Pennsylvania have been busy making ...