When JAY-Z released his thirteenth album, you probably didn't think you needed anything else from the rapper. Yet, when news broke a week later that the physical album of 4:44 will feature a bonus ...

Will Smith reminded the world of his rap background this week when he delivered a very impressive freestyle. On Wednesday (May 23) the entertainer dropped the freestyle on his popular YouTube page. As ...

In the worldwide cultural juggernaut that is hip-hop, it's widely understood that the spontaneous lyrical improvisation of freestyle rap is the genre's purest form of creation. More often than not, ...

Rap battles are serious business and K-pop idols know this very well. Whenever vocalists of K-pop groups decide to have their own little diss battles, we can’t help but get excited. Their freestyle ...

A few years ago at Apple’s Worldwide Developers Conference, the effortlessly cool Bozoma Saint John, then running marketing efforts for Apple Music, tried to get the audience to first clap in time to ...