“Period,” the latest hue from the Pantone Color Institute, aims to take away the stigma of women’s menstrual cycles with a bold new red shade. “An active and adventurous red hue, courageous Period ...

Pantone, best known for its proprietary color system used across various industries, recently announced its newest shade: “Period,” a deep, brilliant red that alludes to menstrual cycles. The company ...

Mention menstruation in casual conversation and you might notice people around you start to squirm. Even though periods are a natural biological process for women everywhere, the subject of ...

PANTONE’S NEW PARTNERSHIP: To try to do away with stigmas about menstruation, the Pantone Color Institute has partnered with Intimina to release a custom red color called “Period.” Intimina, a Swedish ...

The color registry, with the Swedish brand Intimina, takes aim at an old taboo and barrier to women’s equality. By Geneva Abdul Pantone, the color registry company, has introduced a new shade — Period ...