Organizations of all sizes acknowledge the importance of consumer research. Multinational companies use advanced analytics and conduct large-scale studies to better understand their target market.

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

The AI revolution has transformed behavioral and cognitive research through unprecedented data volume, velocity, and variety (e.g., neural imaging, ...

This PhD programme offers the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution to the field of methodology or which applies ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Creating time and space for reflection in undergraduate research methods Developing research skills post-pandemic: creating space for reflection and conversation Popular resources There are several ...

The examples and conclusions from The Innovator’s Method are drawn primarily from a sample of companies that were either among the world’s leaders in innovation premium or generated a significant ...