In an industry where 89% of brands say a retailer’s technology stack influences their advertising spending decisions, retail media networks are inexplicably playing hide-and-seek with their ...

Retail-owned media networks are retail-specific advertising platforms that often do not share measurement criteria or results with brands. These networks, many from big-box retailers, can lack the ...

New data from marketing solutions provider Keen Decision Systems suggests that retail marketers are no longer spreading budgets thin across multiple retail media networks (RMNs). Rather, they are ...

In a not so distant future, LLMs may become the first stop in the online shopping journey. For Tim Peterson, Digiday executive editor, video and audio, that trend has already started. “I’m very close ...

Retail media networks have moved swiftly from concept to core revenue stream. After building out the foundational tech stacks needed to support on-site sponsored search and display and unlocking ...

Retail and commerce media are projected to reach $300 billion by 2030, but they are currently funded largely by existing ...

NEW YORK — As retailers look to level up the sophistication of their media networks, some are turning to a new partner: their biggest disruptor. Amazon last January launched a Retail Ad Service that ...

Retail media networks (RMNs) are poised for growth in 2025, driven by the increasing demand for targeted advertising, first-party data insights and measurable ROI from brands seeking to connect with ...

As retail media networks (RMNs) continue to expand, marketers are facing an increasingly complex landscape. With more than 200 RMNs now out there, each operating differently with unique requirements, ...

Marketers’ calls for more granular insights from retail media networks have reached a fever pitch as of late. Last January, the Interactive Advertising Bureau (IAB) and Media Rating Council (MRC) ...

Retail media networks (RMNs) will continue to grow their share of ad spending at an impressive rate. In 2023, reported U.S. ad spend on RMNs was $46.4 billion. For 2025, the forecast is $72 billion.

The AdExchanger Commerce Media Newsletter has been on a brief hiatus due to some in-court legal issues (Google’s, not my own) and the call of the conference circuit (Programmatic IO and Advertising ...