In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand id ...

You don’t have to love the commercialization of Christmas a la Sarah Palin to feel a twinge of nostalgia for retail windows this time of year. Seasonal holiday displays have tugged at consumers’ ...

Jackie Nance Sons is the CEO and Founder of Native Wildflowers Nursery. She is a master gardener and loves to travel. Spring is coming, and retailers everywhere are starting to think about and create ...

Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...

When a customer walks past a retailer’s storefront, there’s rarely something in the window that will surprise them. Customers are used to the constant novelty of online shopping, so a staid window ...

Digital displays are now generating revenue, driving sales and creating entirely new profit streams through retail media networks.

Fifth Avenue is known for its elaborate store windows during the holiday season. The displays are unveiled right before Thanksgiving but the preparations can begin as early as February. We ranked the ...

The Retail Council of New York State invites retail stores across New York to spread holiday cheer by participating in the third annual statewide window display contest. All entries will be featured ...

Macy's Metro Center reveals annual holiday windows theme of "Give, Love, Believe," giving thanks to first responders, essential workers, marchers for equality and the local community in Washington.

Every holiday season, many shopkeepers carry on a 150-plus year tradition of decorating storefronts to entice and delight customers. So perhaps it’s no surprise that as I wandered Louisville’s popular ...