After nearly a year of speculation online, Rivian has confirmed it will begin offering a new purple exterior color, and we now have the name – Borealis. Inspired by its own community, Rivian’s latest ...

It seems to be that time of year for Rivian again. Fresh off unveiling its limited-run Miami Edition, the company has decided it’s time for a new splash of color, one that might actually be its best ...

In a world where most of our cars are black, white, or gray, Rivian has just introduced a new, very bold color for its R1 lineup. It's sophisticatedly called Borealis purple, it is definitely a ...

Rivian and It’s Good walk into a bar. Art Basel Miami Beach has always been a magnet for unexpected pairings. Yet such isn’t quite the case for the luxury car company and John Legend’s restaurant ...