From car designers to 3D printers and packaging experts to track specialists, designing Hot Wheels cars takes a lot of ...
After taking a tour of the Mattel Hot Wheels Design Center and learning about the brand’s Treasure Hunt hidden treasure […] ...
Remember playing with Hot Wheels as a kid? Well, I say "as a kid" but I have a widebody R32 Skyline GT-R on my desk right now. The die cast cars we had as kids lacked the perfect replica Volk TE37s of ...
When Mattel introduced Hot Wheels back in 1968, the 1:64 die-cast cars were almost an instant hit. Using television to advertise the bright little cars with moving wheels to a wide audience likely ...