Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search ...

Achieving billionaire status is something most of us only dream about (unless you’re Bezos, Musk or the Zuckerberg, obviously). But when it comes to the world’s most valuable brands, a billion dollars ...

Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC). Success in business requires choosing one. Or does it? Digital marketing is not one size fits all. Your ...

Asad Kausar is CEO at Dabaran, a premier Chicago-based SEO agency helping businesses grow their online presence and expand their audience. Modern marketing is all about showing up online, and search ...

Pay-per-click (PPC) advertising and search engine optimization (SEO) often end up siloed. This causes friction between teams, questions about attribution, and often self-sabotaging strategies to get ...

SEO and PPC both have a goal in common: attracting people to your website. A holistic approach to search will help you to navigate an increasingly complex landscape. By combining forces, you have an ...

It's an age-old conundrum. Hundreds of marketing articles have declared that PPC and SEO should not work in independent silos. But old-fashioned conventions keep many digital marketing agencies and ...

The following excerpt is from Perry Marshall’s book Ultimate Guide to Local Business Marketing. Buy it now from Amazon | Barnes & Noble | iTunes Perry Marshall and lead generation expert Talor Zamir ...

Why does my HVAC business need SEO and PPC? We, as contractors, hear these terms thrown around all the time, but what do they really mean? What do they accomplish? Why do I need them? Can I do one or ...

It has been quite a year for the Search Engine Results Page (SERP). We’ve seen numerous algorithm updates, including a final Penguin update and the introduction of Possum. We also saw major changes to ...