Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

In today's volatile business environment, CEOs are increasingly recognizing that sales, inventory and operations planning (SIOP) is not merely an operational function but also a strategic lever for ...

I have been privileged to work over 25 years in the industrial sector. I am passionate about producing and selling things. Being able to walk in a production facility and watch how things are being ...

Macy’s M issued mixed fourth-quarter results, as margin outperformance made up for subpar sales. This report was overshadowed by new CEO Tony Spring’s announcement of a strategic plan, “A Bold New ...

For Planet Labs PL, the sales and marketing expenses are an important driver determining profitability, operational efficiency and long-term growth. Planet Labs operates in a technologically complex ...