Shamu already started fading from view when Southwest Airlines dropped its marketing partnership with SeaWorld in 2014. Experts said the orca imagery is inconsistent with SeaWorld’s new focus.

After a noontime show on Wednesday, a whale named Tilikum grabbed her by the ponytail and dragged her into the water. She drowned -- the first such death in SeaWorld's 46-year history.

Shamu is big business at SeaWorld, which owns more killer whales than anyone else in the world and builds the orca image into its multimillion-dollar brand, and the killing of a trainer this week ...

Now, the suit has been settled, and it’s bad news for SeaWorld and Shamu -- because they owe Big Bird more than $11 million.

New activities have been installed at SeaWorld Orlando, including a street parade, a cirque-style stunt/hip-hop show and a refreshed realm to explore.

Following the story of marine biologist and animal advocate at the Humane Society of the United States, Naomi Rose, the author tells the story of the two-decade fight against public relations-savvy ...