DETROIT, MI--(Marketwired - May 22, 2015) - Serta, the #1 mattress manufacturer in the United States, has launched a new integrated marketing campaign, created by its lead creative agency Doner, that ...

For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It’s Over." Developed by lead creative agency Doner, the ...

“Celebrating 25 years of Serta's iconic counting sheep is not just about nostalgia—it's a testament to the enduring power of storytelling in building a brand,” said Anne Edwards, Senior Vice President ...

DORAVILLE, Ga., Oct. 23, 2025 /PRNewswire/ -- Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Serta ® will join the 99 th Macy's Thanksgiving Day Parade ® with a ...

Sleep Country Canada Holdings Inc. ("Sleep Country" or the "Company" (TSX: ZZZ) in partnership with Serta is supporting the Canadian Mental Health Association (CMHA), with the launch of Counting Sheep ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. SYDNEY, AUSTRALIA: Doner, a full-service ad agency based in Detroit, relies on Fairlight’s ...

At the beginning of 2000 mattress maker Serta International had three advertising goals in mind: increase brand awareness, win consumer loyalty, and entice retailers to stock more of the company's ...

Break out from the 'S brands' The mattress category is the ultimate low interest, low awareness category. Unless there's a bad problem with their bed, consumers generally don't care about mattresses; ...

Premium product lines, Birthday In A Box, and new baselogic “Celebrating 25 years of Serta’s iconic counting sheep is not just about nostalgia—it’s a testament to the enduring power of storytelling in ...