The newest line of Shaq-A-Licious gummies highlights the Hershey Company’s focus on non-chocolate candy. Letting Shaquille O’Neal into the candy factory has turned out to be a slam dunk for Hershey.

Add Yahoo as a preferred source to see more of our stories on Google. "SANTA MONICA, CALIFORNIA - JUNE 24: Shaquille O'Neal attends the 2019 NBA Awards at Barker Hangar on June 24, 2019 in Santa ...

Shaquille O'Neal's business partnerships are all over the map, including in the snack world. The legendary big man launched his Shaq-A-Licious oversized fruit gummies with Hershey in 2024. Since then, ...

HERSHEY, Pa., March 31, 2026 /PRNewswire/ -- March Madness® just got sweeter as Shaquille O'Neal throws down his new hoops‑inspired candy, Shaq‑A‑Licious SLAMS, into the tournament spotlight for the ...

Letting Shaquille O’Neal into the candy factory has turned out to be a slam dunk for Hershey. In 2024, the confectionery giant launched Shaq-A-Licious gummies and sours in partnership with ...

'I wanted to come up with something different.... I wanted to create a candy that you could play with before you eat it.' NBA Hall of Famer Shaquille O’Neal has gone down as one of the greatest ...

The big man’s latest “slams” are in the snack aisle. Shaq launched new Shaq-A-Licious SLAMS gummies in 2026, offering a multisensory candy experience. Gummies let customers “slam” flavored balls into ...