Barry Sternlicht's luxury brand 1 Hotels has ditched points for tree-planting and charity donations, betting eco-conscious guests value impact over free stays. The 1 Hotels brand has more than doubled ...
1 Hotels is reimagining loyalty with a purpose-driven program that offers personalization while making a meaningful impact on the planet. MIAMI, Dec. 8, 2025 /PRNewswire/ -- 1 Hotels, the ...
Somewhere between their Westin Heavenly Beds and the room's rainfall shower system, Starwood hotel loyalists were struck Monday morning by a new reality: their beloved loyalty program would soon be ...
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