Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. New integrations with Snap, commerce media platform Criteo and TikTok now join the ...

Google and Microsoft announced new partnership deals on the ad side. Microsoft Advertising now partnered with Shopify to integrate your products on your Shopify with your ads on Bing Search. Google ...

Shopify Marketing, launched last year to enable merchants to set up marketing campaigns across various ads platforms, announced an integration with Microsoft Advertising this week. Microsoft ...

E-commerce platform Shopify this week started letting merchants create, manage and launch dynamic ads on Facebook and began rolling out Story Ads on Snapchat to help reach more shoppers. The features ...

Shopify has reached out to merchants about a new tool that uses shopping data to target ads. Experts said that Shopify could cut into Amazon's dominance for e-commerce ad dollars. Shopify could be ...

Shopify plans to unveil a tool to help advertisers target Facebook and Google ads, sources say. The tool would aggregate shopper data from Shopify's 1.7 million businesses. Developers have built ad ...

Snapchat will gain access to thousands of smaller merchants. Snap finished the first quarter with 190 million daily active users (DAUs), compared with 191 million a year earlier. However, its average ...

MercadoLibre MELI and Shopify SHOP have both emerged as digital commerce powerhouses. Over time, each has evolved far beyond ...