Lego’s Smart Play system announced at CES 2026 earlier this week is a new embrace of digital technology that we haven’t seen from the company before. While the demo Lego gave at its press conference ...

How does the LEGO Smart Brick work? if you're confused about the new LEGO sets with sounds and lights, I don't blame you!

At CES 2026, Lego has announced the upcoming launch of the Lego Smart Play system, an interactive technology the company is calling the biggest evolution to Lego bricks since the introduction of the ...

The LEGO Group has introduced LEGO SMART Play, an innovative new platform powered by LEGO's SMART Brick. This new technology includes 20 patented features and a custom chip smaller than a ...

Lego unveiled Lego Smart Play at CES 2026, a new screen-free platform that lets Lego builds respond to physical play in real time. The system is powered by a Lego Smart Brick with sensors, sound, and ...

Lego is looking to bring your creations to life. On Jan. 5, The Lego Group unveiled its new SMART Play bricks, tags, and mini figures at the Consumer Electronics Show, or CES 2026, in Las Vegas, which ...

Now, however, the sets are more accessible than ever, and it couldn’t have come at a better time. On the heels of Star Wars ...

Last week at CES in Las Vegas, Lego announced the Smart Brick which it claimed is its biggest change in 50 years. The Smart Brick promises to make specific sounds and visual displays depending on what ...