Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on ...

Social media is the place to build your brand and drive conversions. The majority of the world’s population has at least one social media account, and most people have several. So, how can your small ...

According to data from Statista, 92.1% of U.S. marketers in companies larger than 100 employees use social media marketing to achieve a wide range of goals. Marketers in the U.S. will spend $80.6 ...

When it comes to social media management, generative AI tools can be hugely useful for helping with planning and scheduling, as well as automating routine elements of content creation. In fact, there ...

It’s crucial to research and understand your audience to create a social-media strategy that is tailored to its interests and needs. This will not only help you reach more potential customers but also ...

Visual analytics and interactive visualization have emerged as critical tools for deciphering complex datasets in social media and digital humanities. These techniques blend computational methods with ...

Social media has become one of the most effective ways to market and sell your products and services whether you are a B2B or B2C business. From viral beauty products on TikTok to innovative tech ...