Two weeks ago, I was sitting in my global commerce class with a few minutes left before the clock hit 2:50. I waited for my teacher to reveal the homework, expecting the typical readings or writings.

As our unwritten social constructs change and evolve over time, as a 2024 study suggests, there's certainly expectations and social norms that no longer serve our collective well-being, but rather, ...

In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference group. A distinction is made between descriptive norms—the assumption that ...

Colorado educator Scoot Crandall once measured his success in persuading young people to avoid smoking, drinking, or drugs by his ability to make girls cry. Mr. Crandall, at the time a guidance ...

There are many norms governing our everyday social interactions. For example, in the United States, it is normative to: Allow some personal space between you and other people (often two or three feet ...

Littering is a global issue with serious environmental and economic impacts. But, what drives people to act responsibly?

Forbes contributors publish independent expert analyses and insights. Aline Holzwarth is a healthtech advisor in AI and behavioral design. Social norms shift as potential beachgoers stay home. A view ...

“Social proof is one of the most powerful behavioral motivators in the land. Social scientists have found hundreds of ways to nudge positive behavior change by reframing messages from 'you should' to ...

Climate change is the result of many human activities, from carbon emissions to deforestation, and it will take multiple and varied interventions to mitigate it, including legislation, regulation, and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In trying to learn other languages, I have experienced firsthand how common it is to make ...