The Berlin Wall on the night of Nov. 9, 1989. It wasn't artillery that brought it down but the soft power of Western values. (Robert Wallis / Corbis / Getty Images) Power is the ability to get others ...

You’ve probably heard of “soft power.” The word “soft” has many connotations, among them “feeble” or “weak.” Softness also denotes gentleness, kindness, tenderness, so the term, “soft power” may seem ...

Hard power uses material assets to compel and coerce others to bow to your will. War is not necessarily required; threats backed by economic and military assets may suffice to change how others behave ...

Over his long career in government and academia, Joseph S. Nye, Jr., transformed the field of international relations, one of his seminal contributions being the concept of “soft power,” or states’ ...

Matthew Clary is affiliated with the American Political Science Association (APSA), the International Studies Association (ISA), the Southern Political Science Association (SPSA), the College Board, ...

The erosion of American soft power, now accelerated by the hollowing out of foreign aid and Washington’s turn to protectionism, marks a retreat from the global influence the United States once wielded ...

Türkiye’s agreement to buy military equipment from Britain is only one way the two nations can work hand in hand in the ...

Earlier this month the United Kingdom government launched an inquiry into the country’s soft power – that is, its tools of attraction and cultural influence. Soft power is an elusive form of influence ...

In today’s crowded marketing landscape, standing out demands more than just creativity—it requires strategic thinking. Consumers are inundated with messaging, offers and advertisements, making it ...

Power is the ability to get others to do what you want. That can be accomplished by coercion (“sticks”), payment (“carrots”) or attraction (“honey”). The first two methods are forms of hard power; ...