Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

Posts from this topic will be added to your daily email digest and your homepage feed. The Wikimedia Foundation’s new sound logo was chosen via a community competition, and will be used to aurally ...

Netflix's VP of Product, Todd Yellin, has revealed that the streaming service almost selected the sound of a goat for its iconic sonic logo that debuted back in 2015. Speaking on a recent episode of ...

It's not every day that an orchestra commissions a new piece of music, especially one designed to last just a few seconds. The Charlotte Symphony Orchestra did just that. They wanted what is called a ...

Netflix has 193 million subscribers, and every single one of them hears the exact same thing any time they watch an original program from the streaming site. It’s that signature “ta-dum” that plays ...

Companies spend a lot of time and effort perfecting the look of their brands. But now what a brand sounds like matters just as much. We trace the history from songs to jingles to what's called sonic ...