Starbucks overhauls loyalty program
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The coffee giant is introducing a three-tier loyalty system plus new incentives, in-app challenges, and bonus points for frequent visitors.
Starbucks Rewards is revamping its program to reward its most loyal customers the most by bringing back two status tiers and introducing an all-new top tier.
Looking to promote margins and profitability, Starbucks tiers will return from March 10 as the coffee giant continues its turnaround strategy and seeks to reward loyalty.